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Company profile	The company Oscar Weil was founded in 1901 by Oskar Weil for the production of steel chips in Lahr/Germany and is managed today by the 5th generation. Finest steel wool is produced in the company for more than 120 years. Premium high-quality steel wool products of the brands RAKSO, abrazo, TROLLULL and Metalino are known far beyond the borders of Germany. Oscar Weil is characterised by a high vertical range and sustainable production. Premium steel wool quality – Made in Germany since 1901
Products & Services	Oscar Weil products are well known for their outstanding quality in the industry (automotive, window construction, glass production, etc.) and in private households (cleaning cooking equipment, glass surfaces in kitchens, bathrooms and glass windows). abrazo, the household range is the synonym for soaped steel wool cleaning pads in Germany. The abrazo brand has thus been standing for powerful cleaning and brilliant cleanliness in the kitchen for nearly 100 years. Today, abrazo is the most popular cleaning pad in German households, and has already been rated as a top brand of the German food trade in 2013. Its unrivalled quality is owed to the unique full cleaning all around soap formula, and the consistent use of natural vegetable-based soap. Continuous product developments and innovations complement the Oscar Weil product range. International successes through product awards (i.e. Gold Award Winner at the DIY Show in Birmingham) confirm the correctness of the chosen way.
References and export activities	Oscar Weil exports steel wool to all European countries, to Asia, Australia and South America. Customers from industry, trade, experts in painting, window cleaning and restorers, as well as private users in DIY are among our clients.
Target group	The target group for our our abrazo products are private households, mainly for kitchen cleaning and also windows, stove glasses and aquarium glass cleaning. The target group for RAKSO, TROLLULL and Metalino are industrial customers in the automotive industry, glass and window production, as well as craftsmen and furniture restoration.
Competitive advantages	• More than 120 years experience in producing steel wool • Innovation power • Production location in Germany • Owner-managed • Short decision-making process • Reliable partner • Highly motivated team
Ideal Business Partners	We are looking for a reliable partner/importer/distributor mainly for our abrazo range with existing access to food trade and drugstores as well as to industrial customers, wholesale and the DIY sectors (RAKSO)