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General information

Company profile	The company’s DNA is natural nutrition for dogs and cats in a non-heated state (BARF) and sales to private customers. As a result, the company now also serves customers from the retail sector and private labels. A little south of Hamburg, in the north of Germany, the following product groups are produced today: BARF, wet food in cans and pouches, meat and broths in jars and in tubes as snacks. The range also includes a variety of chews and food supplements. The company is 100% owner-managed and is one of Germany’s strong medium-sized businesses. A total of around 80 employees work in the areas of sales, production, administration and logistics. The areas of product development, quality and service are of great importance. The company works according to common food standards. TACKENBERG is characterized by flexibility, speed, short communication channels and highly motivated employees.
Products & Services	The focus of the articles produced and offered is on wet food in cans and pouches. High-quality allmeat products are produced. In other words, a diet based on pure meat and offal. The recipes are supplemented with plant-based components to create complete menus. Pure products are also available for allergy sufferers and sensitive animals. These allmeat products differ significantly in quality from Chunks and Gravie. This means that the nutritional value and digestibility for the animal are significantly higher and the customer gets more for his money. Furthermore, TACKENBERG products have an above-average level of acceptance. For cats in particular, it is important to know which natural components and which manufacturing processes guarantee acceptance. In addition to conventional raw materials, organic raw materials are also used. This means that TACKENBERG also offers complete food for dogs and cats in 100% organic quality.
References and export activities	TACKENBERG concentrates its sales on the German-speaking part of Europe. Private customers are served and the trade is also growing steadily. Listings exist with Germany’s largest food retailer EDEKA, as well as Europe’s largest specialist retailer FRESSNAPF. International inquiries are increasing. In 2024, TACKENBERG was named the best BARF supplier in Germany and has been certified organic for many years.
Target group	Our target group is female and aged between 30 and 65. Customers are well educated and have an above-average income. Pet owners are concerned about the nutrition of their four-legged family members and attach great importance to very high quality. Customers want to feed a modern diet and at the same time appreciate the high nutritional expertise of an experienced company.
Competitive advantages	TACKENBERG is one of the few owner-managed family companies that has its own production facilities. TACKENBERG is also the inventor of the popular and healthy BARF diet. This obliges us to absolutely identify with the products and the high quality. Long-standing personal relationships with suppliers guarantee the best raw materials from regional sources and ensure the highest quality standards.
Ideal Business Partners	Dog and cat owners want to trust the pet food they feed their pets. Ideally, the products should be offered via strong and informative online stores or via a well-stocked retail outlet. Identification with the product and the ability to address customers directly inspire confidence and guarantee the best arguments for successful sales.