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Company profile	Straub GmbH is a well-established German cosmetics manufacturer based in Wertheim. For decades, the company has stood for high-quality skincare products “Made in Germany” and unites strong brands such as Bettina Barty and Marbert. Straub covers the entire value chain—from product development and production to sales—offering flexible solutions for retail partners both domestically and internationally. The current focus is on a centralized sales model, supported by a professional inside sales team managing key accounts in the chain retail and perfumery sectors. With a wide product range, state-of-the-art manufacturing, and deep cosmetic know-how, Straub GmbH is a trusted partner for both private labels and retail brands.
Products & Services	With a wide range of personal care and cosmetics products, including in-house brands such as Bettina Barty and Marbert, Straub GmbH also offers customized solutions tailored to client needs. Our portfolio spans body care, facial care, fragrances, and gift sets. In the private label and retail brand segments, we develop and manufacture tailor-made products—flexibly, efficiently, and in top German quality. With state-of-the-art facilities, we produce both large and small batches “Made in Germany.” Our services cover the full process chain: formulation development, packaging design, filling, quality control, and logistics. Retail, perfumery, and drugstore partners value our reliability, speed, and innovative strength.
References and export activities	Straub GmbH exports cosmetics to over 30 countries worldwide, including Europe, Asia, North America, and the Middle East. Our clients include retailers such as Müller and Rossmann. In addition to our own brands, we develop successful private label projects for international partners—focused on quality, flexibility, and reliability.
Target group	Our target group includes both domestic and international retailers—such as drugstores, perfumeries, department stores, and discounters. We serve end consumers through our branded products and B2B clients with private label solutions that emphasize quality, efficiency, and customization.
Competitive advantages	Our key strengths include flexible solutions, fast response times, and high product quality—for both branded items and customized private label concepts for international clients.
Ideal Business Partners	As a reliable business partner, we offer tailored product solutions, strong manufacturing expertise, and comprehensive full-service support. We understand market needs, think proactively, and implement projects efficiently—with flexibility, reliability, and a true passion for cosmetics.