| Company profile | sera has been manufacturing innovative and high-quality products for aquariums, garden ponds, and terrariums for over 50 years and is one of the world’s leading manufacturers in these fields. Founded in 1970 by Josef Ravnak, the family-run company has grown from a one-man operation into an international provider with distribution in over 80 countries and global branches.
The product range includes food, care, and technical products that stand for quality “Made in Germany.” Strict quality controls and compliance with Good Manufacturing Practice (GMP) ensure the highest standards. The feed, produced exclusively at the company’s headquarters in Heinsberg, is made from high-quality raw materials, free from artificial colors and preservatives, and characterized by exceptionally high digestibility. Thanks to short transport routes, products reach retailers in the shortest possible time after production—ensuring maximum freshness and shelf life.
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| Products & Services | Food
Care Products
Technical Accessories
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| References and export activities | Direct Sales Countries: Germany, Belgium, Netherlands, Luxembourg, Austria, Czech Republic, France, Italy, Portugal, Spain, USA
Worldwide Export to: e.g., America, Asia, Australia
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| Competitive advantages | Over 50 years of experience in aquariums, garden ponds, and terrariums
Globally significant full-range supplier in these fields
Made in Germany: Production, packaging, and shipping in Heinsberg
Maximum freshness and shelf life through short delivery times
High quality ensured by compliance with Good Manufacturing Practice (GMP)
Strict quality controls from raw material intake to the finished product
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| Ideal Business Partners | Distributors, Pet specialty trade
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