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Company profile	Allcasts is the leading platform for data-driven market intelligence in podcast advertising. Using proprietary AI, Allcasts analyzes the entire German-speaking podcast market, delivering precise data on ads, reach, and competitor activities. Advertisers, agencies, and publishers gain deep insights into ad strategies, formats, and engagement KPIs to optimize their campaigns. With innovative features like dynamic ad tracking, competitive analysis, and the collaboration timeline, Allcasts enables data-driven decision-making on a new level. Since 2023, Allcasts has been successfully helping companies make podcast advertising more transparent and measurable.
Products & Services	Allcasts delivers data-driven market intelligence for podcast advertising. Our platform automatically detects podcast ads and provides deep insights into reach, engagement, and brand strategies. 🚀 Products & Services: 🔹 Engagement Index – A unique KPI for podcast comparability. 🔹 Competitive Analysis – Track where brands advertise and how they perform. 🔹 Dynamic Ad Tracking – Identify dynamic and host-read ads in real time. 🔹 Collaboration Timeline – Discover long-term brand partnerships in podcast advertising. 🔹 Enterprise API & Exports – Seamlessly integrate Allcasts data into your own reporting. Whether advertisers, agencies, or publishers – Allcasts makes podcast advertising measurable, strategic, and more transparent than ever.
References and export activities	Allcasts is used by brands like HelloFresh, Seven.One Audio, ARD Media, and Athletic Greens to make data-driven decisions in podcast advertising. Export options: 📊 Google Sheets & BI tools – Automated reports 🔗 API access – Seamless system integration 📈 Campaign analysis – Compare ad strategies and measure impact
Target group	Allcasts is designed for advertisers, agencies, and publishers looking to make data-driven decisions in podcast advertising. 👥 Brands – Campaign optimization & benchmarking 📊 Agencies – Strategy development & campaign tracking 🎧 Publishers – Market insights & sales optimization
Competitive advantages	🔹 100% market coverage – Full analysis of the German-speaking podcast market 🔹 Unique AI analytics – Automated ad detection & engagement KPIs 🔹 Real-time competitive insights – Transparency on brand ad strategies 🔹 Flexible export options – API access & data integration into BI tools
Ideal Business Partners	🔹 Podcast networks & publishers – Partnerships with leading US audio platforms 🔹 Audio advertising agencies – Strategic partners for advertisers 🔹 Tech & data platforms – Integration with existing analytics and AdTech tools 🔹 Major advertisers – Brands with a strong focus on data-driven podcast advertising